64 Statistics That Will Guide Your Content Marketing In 2018

Content marketing refers to creating and distributing relevant, valuable and consistent content to attract and retain your target audience. Without sounding like you’re selling something, communicate with your audience in a way that adds value and makes them trust you.

Today, 92% of marketers view content as their business asset.

Why, you would ask?

That is because content marketing is one of the best ways to generate high-quality leads, create brand awareness and lower your marketing spend.

So what makes 93% of B2B brands and 86% of B2C brands use content marketing?

The reason being content marketing generates 3x leads and cost 60% less than traditional marketing.

Using insightful content in multiple forms, at the right place and in a consistent and timely basis helps in building long-term relationship with the customers.

This is where iScribblers, a content marketing partner for brands can help you with infographic creation and thought leadership posts by distributing them to the best media outlets.

Drop a Hi to priyanka@iscribblers.com too see our amazing work.