5 Scientific reasons people are wired to respond to visual marketing

The importance of visual marketing cannot be stressed enough in today’s digital world. The best way to keep your customer hooked and entertained is by developing a visual marketing strategy for your business.

Wordsmithing alone won’t suffice. You’ll need to put just as much, if not more - effort into the visuals you’re sharing with your content. Creating relatable and craveable content is the essence of visual marketing.

Visuals play a major part even in conveying and receiving messages, in a normal conversation.

When you consider the fact that 93% of all human communication is nonverbal, it becomes clear how visuals are an extremely indispensable part of your business.

Hence, visual marketing when done correctly helps boost website traffic, brand awareness and engagement. And so the power of imagery must be used by all marketers.